Toms footwear is on a health kick. The company, known for its socially conscious initiatives, is partnering with organic baby food company, Once Upon a Farm, for a limited-edition capsule collection featuring styles with a whimsical, fruit motif.
The collection focuses on the Toms’ signature Alpargata slip-on for adults and children, a signature of the brand. They feature homespun gingham print uppers and allover apple designs. And, in keeping with Toms commitment to protecting the environment, the shoes are made with 100% organic fabric uppers and linings, as well as green EVA outsoles derived from sugarcane on select styles.
“We’re so proud of this collaboration because it celebrates the values both Toms and Once Upon a Farm share of creating a healthier, happier tomorrow,” said Rose Jones, design director for Toms. “We designed the product to bring the character of both companies to life through the adorable apple-themed print for women and kids”
Helping get the word out about the importance of healthy eating where kids are concerned is actress Jennifer Garner, co-founder and chief brand officer for Once Upon a Farm. According to Garner, her farm roots run deep. The brand uses produce from her family’s farm in Locust Grove, Okla., where her mother grew up and is currently run by her aunt and uncle.