Rental fashion, or renting clothes rather than buying them, has become a big business in recent years. So, how did this trend come about, and why is it so popular? Here’s a breakdown of how rental fashion became a booming industry:
1. Sustainability: One of the biggest drivers behind the rise of rental fashion is the desire to be more environmentally friendly. Fast fashion, or constantly producing and consuming cheap, trendy clothes, has a major impact on the environment due to the resources and pollution involved in the production process. Consumers can reduce their carbon footprint by renting clothes and contributing to a more sustainable fashion industry.