Outerknown’s casual clothes are easy to love. The California-based brand captures the best aspects of laid-back wardrobe staples and produces its wears in the most sustainable ways possible. Its Blanket Shirts and S.E.A. Jeans are perennial favorites, but its accessories have been limited in past years — not anymore. Outerknown’s thoughtful designs and considered materials are now available in a range of bags.
The New Life Project is made up of four original designs — a backpack, a tote, a sacoche and a zip pouch — crafted to stand up to the rigors of everyday use. Outerknown approached these travel accessories much like it produces clothing. “The impetus behind Outerknown was creating extremely versatile clothing items for our nomadic lifestyle,” says Outerknown cofounder and chief creative John Moore.
“Packing right, so we can travel light, and wear the same items no matter where the destination is. We always talked about creating bags and accessories to help us get from one place to the next, and since we always had this carry-on mentality we knew they didn’t have to be very big.”