Following Informa Markets Fashion’s successful expansion into digital event offerings in fall 2020 due to the coronavirus, its MICAM Americas digital marketplace is returning this month.
The first fully online MICAM Americas event, held for eight weeks beginning last September, gathered 120 footwear brands. Representing men’s, women’s and children’s categories, the footwear brands participating in MICAM Americas DIGITAL also spanned a wide variety of price points. Powered by B2B e-commerce platform partner NuORDER, the digital trade event allowed buyers and sellers to safely connect and conduct business.
In total, 20,000 qualified retailers registered for Informa Markets Fashion’s fall 2020 events, including MAGIC, COTERIE, PROJECT and CHILDREN’S CLUB. Since the digital events removed geographic barriers, the audience of buyers for the five shows hailed from more than 97 countries, and 20 percent of retailers were first-time registrants. Across the marketplaces, buyers and brands made 55,000 connections, indicating the demand for digital B2B interactions.