If these boots can make it Montreal, they can make it anywhere. That’s the message behind La Canadienne’s updated collection, released for fall ’20.
The Montreal-based footwear company has unveiled new brand positioning and technical capabilities this season, inspired by life in that northern city. With the launch, La Canadienne hopes to connect with today’s increasingly discerning customers — and set itself apart from other fashion names in the designer space.
“Looking at the DNA of this brand, it couldn’t be more relevant today,” said president Nick Niro, who joined La Canadienne last year after nine years leading Stuart Weitzman’s Canadian business. “We’re offering the customer functional footwear that’s on trend, and it’s consciously made for life in the city.”
The fall collection features updated designs with more novelty colors and textures, as well as new soles and constructions. But the most noteworthy addition to the line is the CityDry waterproofing technology, now offered on more than 100 of the brand’s suede and leather boots. The CityDry line is currently available on the brand’s website for $425 to $600, although La Canadienne also is sold at major department stores including Nordstrom, Neiman Marcus and Holt Renfrew, as well as Zappos.com.