Just 12 days into January, and #Veganuary2021 has already racked up more than 46K hits on Instagram, while #Veganuary has over one million. Without a doubt, the movement—which sees non-vegans observe veganism for the first month of the year—is growing. If you haven’t already, perhaps it’s time to jump on board. After all, there is no planet B.
When it comes to veganism, the obvious place to start with is your diet, trading dairy and meat for plant-based alternatives. But if you can’t face the idea of giving up cheese or chocolate for an entire month, you could start by building a vegan beauty routine instead.
Gaining traction over the past few years, demand for vegan beauty is on the upswing, especially since the outbreak of COVID-19. “We know consumer interest in sustainability and vegan-friendly formulae is increasing,” says Jenni Middleton, director of beauty at the trend forecasting company WGSN. “People will shun animal-derived ingredients as they now understand the zoonotic origins of coronavirus, and want to turn to nature’s apothecary to provide tried, tested and time-honored beauty and wellness solutions.”