Most brands to come out of India with a global appeal thrive on indigenous craftsmanship and the ideology to contemporise it. The Pearl Academy of Fashion graduate, Laksheeta Govil saw the opportunity in a humble pair of juttis, or “the original ballerina shoe of the world” as she calls it. Her journey to launching her own label was not out of the ordinary. Govil began hand painting her own footwear in college, went on to work with Lecoanet Hemant and learnt the power of detailing in design. It was during her stint with Puma, where working with a global footwear brand gave her the confidence to tread on a design path of her own. Now, with just two years of retail presence in stores, Govil’s instantly recognisable—and not to mention celebrity-favourite—designs are worn all over the country. As Fizzy Goblet opens doors to its third retail store in Bengaluru today, following outposts in Mumbai and Delhi, we get in conversation with the founder about her instrumental collaborations, dressing Bollywood’s top names and growing community of craftspeople under the label.
How Fizzy Goblet reached its covetable status with designer collaborations and craft-first vision
