“The show’s mission is to start fresh and create something fearlessly new,” DMC said in a statement. It said its goal is to present the most important and exciting lighting products, be inclusive and create in-person experiences and dialogue not available online or at other events.
“Listening to thought leaders for design and the built environment we recognized that there is an opportunity to fill a void by creating a different sort of lighting event that simply works better,” said Cindy Morris, president and CEO of Dallas Market Center. “Starting from square one we are building a new kind of live event delivering the best products for interactive experiences, exceptional knowledge and an engaged community to help all stakeholders thrive.”
DMC is targeting a regional attendance base, but said it believes the city’s central location and accessibility is conducive to a broader geographic reach.
Both days of the event will include a full slate of seminars, hands-on lab learning and panel discussions offering architects, lighting designers, specifiers and interior designers accredited sessions on evolving lighting issues and solutions. Attendees will also be able to experience displays and learning labs, receptions and tours within the permanent lighting showrooms participating in the show.