Chanel tweed coats. Fendi baguette bags. Versace’s iconic prints. Swarovski’s stunning studs. We won’t deny the feeling that comes with every luxury purchase. But you would also agree that there’s something unexplainable when it comes to spending on a linen top from a label that’s essentially small, local. We’re talking homegrown fashion labels that not only create silhouettes which do no harm to the planet but are a vision in their own.
From tie-dye maxis, chanderi silk power suits to best-out-of-waste, patchwork jackets, there’s a plethora of silhouettes to take your pick from. Ahead, we’ve lined up our favourite homegrown fashion labels for a wardrobe that’s not only packed with top-notch sartorial sensibility but supports conscious living.
1. Badaam
From block-prints, cross-cultural silhouettes to blending in homegrown handlooms, Badaam’s aesthetic is unparalleled. Also, the pieces are natural-made in small batches as per request.
What We Love:The label offers an assortment of seasonless clothing that withstands trends.
2. Swatee Singh LabelLooking for a homegrown yet luxe fashion label that ships worldwide? Look no further! Swatee Singh Label makes pieces packed with glamour, finesse, sophistication and an undeniable edge. From sharp, risque cuts to soft, alluring looks, there’s a design for every sartorial taste.
What We Love: The label is incredibly size-inclusive and offers you an option to customise the pieces according to your desired size!
3. Do Tak KehConverting scraps into high-utility pieces, Do Tak Keh is the label you need to turn to for upgrading your streetwear in an instant. From glass beads, raffia threads, textile waste to single-use plastic products, the sustainable brand houses ready-to-wear separates like pantsuits, skirt, jackets and trousers.
What We Love: Do Tak Keh is a sustainable fashion label that makes use of the ‘best out of waste’ technique to create its stunning designs.
4. A Humming WayA Humming Way uses experimental designs with Khaadi and other Indian vegan textiles to reimagine pieces that Indians have been wearing for centuries. The fashion label employs skilled handweavers in Gujarat and Rajasthan for its stunning collections.
What We Love: The fact that the pieces from this label look like luxury is the ultimate game-changer.