Walmart runs are usually for grabbing stuff like trash bags, dog toys and electronics. But in a true sign of the times, you can now add La Mer face cream and Dior lip stain to your shopping list.
We recently stumbled upon the mega retailer’s dedicated Premium Beauty category, which is full of luxury skincare, hair and makeup products from a who’s who of top brands — think Obagi, Stila, Peter Thomas Roth, Laneige, Dolce & Gabbana and Urban Decay — at supremely slashed prices. (That $335 La Mer moisturizer, for example, is 15% off!)
Not just any item can get that coveted “Premium Beauty” tag. Qualifying products are either from a designer label, a boutique brand or an in-demand overseas company (like ones in Korean and Japan). If these high-end products are new territory for you, Walmart suggests reading customer reviews and ingredients lists to find the best match. And if you’re already familiar with these brand names and love a good deal? Simply start adding to cart.
Below are ET Style’s favorite luxury beauty products currently on sale at Walmart.