Like many working mothers today, Ada Duran’s been busy navigating through the challenges presented by COVID-19. However, the Long Island, N.Y., teacher who recently turned shoe entrepreneur, has found a bright spot during the chaos. Sales of her women’s shoe business, In-a-gruv, continue to spike as consumers increasingly turn to online shopping.
“Starting out in the shoe business, it was very difficult for me to juggle being a single mother, teacher and entrepreneur,” said Duran, who debuted her line of interchangeable footwear in May 2019. “It seemed as though I worked double last summer pushing my brand than I have this year. COVID hit, and it allowed me to reimagine how I was doing things, and that it didn’t have to be so difficult. Thanks to the pandemic, I am seeing an abundance of online sales. Selling shoes has never been easier.”