In recent weeks, generative AI seems to have popped up everywhere in the mainstream—via the popularity of ChatGPT, the proliferation of text-to-image tools, and as avatars in our social media feeds. But beyond fun smartphone apps and handy ways for students to shirk essay-writing assignments, global adoption of AI will fundamentally change the way businesses operate, innovate, and scale in the near future.
Babson College Professor Thomas Davenport and Nitin Mittal, head of U.S. artificial intelligence growth at Deloitte, are the authors of All In on AI: How Smart Companies Win Big With Artificial Intelligence, which will be published in late January 2023. Their book examines how companies including Alphabet, Ping An, Airbus, Walmart, and Capital One leverage AI in business strategy, key processes, change management, and competition.
Here, Davenport and Mittal provide Fast Company with a primer on Generative AI along with an excerpt from their book offering an overview on AI archetypes, capabilities, and general principles.