These days, time has become an increasingly fluid concept, and Gucci, a brand that has long respected the intricate delicacy of watchmaking and timekeeping, recognized that this might be an opportunity to revisit our collective relationship to it. So, the fashion house has invited revered artists from all over the world to create works of art representing Gucci’s iconic G-Timeless automatic watch.
There are as many as eight variations of the timepiece, coming with a 38mm or 42mm case. Three models boast an 18ct yellow-gold case with black onyx, brown tiger’s eye, or malachite green stone dial, while five other variants have a lacquered metal case and a stone dial with blue lapis lazuli or black onyx. Each piece is made in Switzerland with an exacting attention to detail.
In the works below, the artists use the G-Timeless watch as a jumping off point to expand upon their representations of what time looks like—now that it feels more malleable.
ELLE interviewed three of the artists involved in the project to get an inside perspective on their creative process and vision.