Yup: Where a few years ago there was a hubbub over whether or not dry shampoo contributes to hair loss, Vegamour’s version flips the script and uses a follicle-reviving formula, per the brand, to double its dry shampoo as a hair growth treatment. According to Vegamour, it’s the only “plant-based dry shampoo with follicle-stimulating technology” in existence, and uses the same phyto-actives as the brand’s hero serum to increase hair density and inhibit the production of DHT, which can damage hair follicles.
It’s a gift from the company responsible for a bevvy of hair loss-prevention products and whose hair and lash growth serums and foam also garner thousands of happy reviews. The serum shot to fame in response to the pandemic, when people turned to it to remedy coronavirus stress-induced hair loss. Vegamour told InStyle that it saw serum sales increase by 500 percent from March to September 2020, in one month alone selling over 52,000 bottles — more than one per minute.