As a means to rejuvenate its offer UK department store chain John Lewis has just announced the launch of more than 30 new fashion, beauty and accessory brands to its lineup for the new season.
Part of the makeover is the launch of a new athleisure category including brands such as Athleta, Adidas by Stella McCartney, Isle Jacobsen, Hornbaek and Calvin Klein Performance. This caters the current lifestyle trends of health and wellbeing and the fact that gyms across the UK are now open again.
In the womenswear sector John Lewis counts on new names such as British fashion label The Fold, online fashion brand Sosander, Les girls Les boys (founded by Serena Rees, creative director and founder of Agent Provocateur), Fat Face and small British pajama brand Their Nibs.
The footwear and accessories departments will soon stock Ganni, Malone Souliers, Fila and sheepskin slippers by Celtic & Co as well as Longchamp, Astrid & Miyu, Goddess Charms, Togetherband, Wanderlust + Co and Dinny Hall.