From Selena to Hailey to Dua.
Let me just put it out there that, until fairly recently, I avoided pink eye shadow like the plague—namely because I thought it would make me look like I had the plague. Or pink eye. Or one too many glasses of wine the night before. So when I started seeing pink-washed lids all over social media and among the celebrity set, in particular, I was intrigued… mesmerized in fact! It’s no secret that bold, colorful makeup looks have had an extended moment in the spotlight via graphic liners, sparkling finishes, and cool, avant-garde shadow designs, but for the most part, the trend veered more neutral and cool, most often utilizing shades like blue, purple, and green. But recently, the rise of pink eye shadow and liner has increased steadily, and in a surprising plot twist, the effect is purely chic and not the least bit sickly.
Any maximalist makeup look can be intimidating for us novices, but pulling off a technicolored eye-shadow vibe feels especially challenging (at least to me, anyway!) That said, since my camera roll and IG saves currently runneth over with inspiration pics and looks demonstrated by all of my favorite makeup artists and celebrities, I figured it was high time to investigate the growing trend and to find out once and for all how to conquer the process like a pro.