Since its new creative director Daniel Lee showed marshmallow-like quilted pumps on the runway in 2018, Bottega Veneta has been the brand when it comes to “it” shoes — with the sales and searches to prove it.
Similarly, new creative director Matthew Williams just revealed a debut collection for Givenchy that is full of quirky, eye-catching footwear (and handbags). Do they have the potential to create a new season of “it” shoes in the luxury space?
Williams’s debut spring ’21 collection for the French fashion house was not one of the IRL runway shows that have been occurring during Paris Fashion Week in recent days. Givenchy instead released only a simple lookbook shot on white background, composed of 54 looks.
There was just as much — if not more — to digest from the simple presentation. It was a whole new look for Givenchy, whose previous creative director, Clare Waight Keller, focused on tailoring for the grown-up woman. Instead, Williams infused the collection with some of the edge of his cult-followed Alyx line, bringing back a bit of the punk-rock bite that former creative director Riccardo Tisci had given the brand from 2005 to 2017.