When you’ve been at the top of the YouTube beauty game for 11 years, your name starts to ring bells. But very few names reverberate through the industry like Jackie (Jackie, Jackie, Jackie) Aina. Before the Too Faced and Anastasia Beverly Hills collaborations—both designed to cater to Black skin; before winning NAACP’s YouTuber of the Year Award in 2018; before boldly holding brands accountable for their past faults and calling out the disparities still very present in the beauty industry in her videos, it was just a young Aina and her camera with some MAC Cosmetic pigments posting step-by-step guides on how to achieve a turquoise and green smokey eye. But, as she tells me over the phone, “my interests and responsibilities are shifting.” Aina isn’t clocking out of YouTube, per se, she’s just added another hyphen to her name that has an even better ring to it: founder.
Enter: Forvr Mood. Aina’s new lifestyle brand with her co-founder and fiancé Denis Asamoah. Forvr Mood’s goal is to provide comfort amid chaos. “The most important thing to do right now is to take care of yourself, physically, emotionally, and spiritually.” she says. “You can’t be your best self if you’re not stopping to take breaks and taking the time to put yourself first. When you do, it feels good, and candles play a huge part in providing that sense of stillness.”