The pandemic has turned everyday style on its head. As the UK hunkered down at home and left only for daily exercise and food shops during lockdown, sales of tracksuits rocketed, while handbags and formal clothes waned at the back of wardrobes. Practical items took precedence over pretty and even the much maligned Croc seems to have had a renaissance.
Between April and May – around the time that most of people settled into the idea of swapping pubs for planting vegetables and baking banana bread – sales of Crocs rose by a third on the global fashion search platform, Lyst.
The most popular styles according to Lyst are the classic, floral and leopard print Crocs. But with trend-defining Generation Z, it’s loud tie-dye iterations which are most popular.
Infleuncer Zaina Miuccia, who appeared in a video for The Weeknd’s latest video “In Your Eyes”, posts close-ups of hers to Instagram. While the brand’s own account is awash with pictures of twenty-somethings mismatching their looks to the same style.