Puma has revealed a “The Never Worn” sneaker capsule inspired by archived deadstock sneakers.
As the patina yellow midsoles have been popularized in recent years driven by the interest in distressed and rare vintage sneakers, Puma now pre-applies the aged look to four of its old school classic sneaker models through a mix of vintage materials and retro detailing. Silhouettes featured include the Suede VTG, Blaze of Glory, Slipstream Lo, and Spacelab which are found in white, green, and gold colorways. Exposed glue can be seeping up above the mid-soles, and gold branding accents are found throughout. Puma also pulls retro apparel pieces from its past to accompany the sneaker release incorporating a T7 tracksuit, coach jacket, and a hoodie.
The Puma “The Never Worn” sneaker capsule will be available at the 43einhalb website and other select retailers on December 4.
In other footwear news, Franck Muller and New Balance collide for “MS327” watch-inspired sneakers.