Cherry LA co-founders Joseph Perez and David Levy created buzz with their Hypefest exclusive NSFW “Adult Book Store” capsule collection. Now, the talented duo is celebrating its third year helming the brand by opening a holiday store.
Located in Los Angeles, California, the Cherry LA Holiday Store offers collection items such as puffed bomber coats with leather shoulder trim, washed denim jeans, camouflage vests and matching cargo pants, “Cherry” monogram-sleeved hoodies, mesh trucker caps, and a beige fleece zip-front sweater.
The brand hosted a “Family Cookout” holiday party to celebrate the opening with a live performance by artist Bennet Coast, sponsored food by Jah Mama Sauce, Slab Barbeque and Sweet Chick, and cocktails provided by Kendall Jenner’s 818 Tequila and Budweiser.
To commemorate the spirit of the holidays, Perez and Levy will host an Instagram Live raffle giveaway of a 1-of-1 Chevy C-10 Pick Up Truck on Christmas Eve, December 24.
The Cherry LA Holiday Store is open now until December 23. In other fashion news, U.K.-based retailer END. has opened a new flagship store in Newcastle.
Cherry LA Holiday Store 900 N. Fairfax Avenue Los Angeles, CA 90046 Store Hours: Wed-Fri 11 a.m. to 6 p.m., Sat-Sun 11 a.m. to 5 p.m., Mon-Tues closed