Adidas and Peloton are taking us back to the ’90s with a new collaborative collection.
Under their newly announced partnership, Adidas and Peloton will be launching an apparel collection later this month. The line offers a retro aesthetic with vibrant and neon hues such as “Screaming Pink,” and inspirational text graphics.
Making the project all the more exciting, the collection was made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The instructors worked with Adidas design teams to produce styles that will be perfect for high energy workouts and relaxed recoveries. The collection ranges in sizes from XS to 2X and is available in men’s, women’s and unisex styles.
“There was so much that went into this collection,” Arzón said. “You can see each of our personalities shine through. This community is an inspiration to us, and we made this so that anyone can feel confident and empowered every time they wear of one these pieces.”
Love echoed similar sentiments, sharing: “Never aim to fit in. Always be willing to stand out. That is us setting precedence. That is us encouraging everyone to uniquely be themselves and celebrate differences.”
Rigsby said: “My inspiration for the Adidas x Peloton collection was rooted in self-love and inspiring others to do the same. This is a versatile collection that encourages our members to work out how they want to, when they want to.”
The collection will launch on March 25 at Adidas.com and Peloton.com. Along with the release, Peloton is offering a series of on-demand classes available on the Peloton Bike, Bike+ and the Peloton App starting March 18. There will also be a live class in honor of the drop on March 25.
Adidas first announced its partnership with Peloton last week.
“I’m proud to announce our partnership with Peloton, the leading interactive fitness platform. Together, we see great potential to delight and surprise our highly engaged communities by multiplying the power of both brands in a number of exciting ways,” Adidas GM of global training Aimee Arana said this week in a statement. “Our shared values are around well-being, inclusivity, community, provide an incredible foundation, and we look forward to bringing these brands together.”
Adidas’ announcement of the partnership with Peloton comes when people are turning to at-home fitness more than ever.
In its 2020 annual report, Peloton stated it generated $1.8 billion in revenues in 2020, representing 100% year-over-year growth. Additionally, the company said it ended fiscal 2020 with 1,091,100 Connected Fitness Subscriptions, and that its Connected Fitness Subscription base grew by 113%.