Adidas says it’s doing the work to create lasting change across an organization (and world) that has recently had its share of diversity and inclusion challenges — and it’s tapping into its star-studded celebrity roster to get a boost.
The Germany-based athletic brand today — keeping in theme with its goal of greater transparency — provided an update on its progress toward several diversity and inclusion targets it outlined in June.
Among the areas where the company said it has been making headway include in hiring and career development, where it said it already is outpacing some of its goals. Adidas pledged in June to fill 30% of all new positions with Black and LatinX employees, and 50% of all positions with diverse talent of all categories. It is also targeting 20% to 23% Black and LatinX employees in corporate roles by 2025, and 12% in leadership positions in the U.S. by that time.
So far, the company said it is already “hitting above” those targets in the U.S. for Black and LatinX people at both Adidas and owned-brand Reebok.