Clothing the little ones stylishly, especially in these times, are a tall order. In one Vogue editor’s mission to support local designers as well as populate her children’s wardrobes, these are the women-founded labels she discovered
I’ll be honest: this story came out of personal necessity. As I am writing this, we are going into the second phase of a national lockdown, and my children, both blissfully unaware of the logistical issues, seem to be outgrowing their clothes by the minute. In the past, a big part of their wardrobe was built through travels, but given the current scenario it seemed essential to look local—from a philosophical as well as a practical perspective.
Through my research I’ve found that these brands also found their origins in the needs of young parents. These enterprising women, most of them mothers, found a gap in the market for quality, conscious children’s wear and made it their mission to ensure that the country’s younger set is well turned out. You’re welcome.