Beauty trends come and go, but you shouldn’t follow the crowd when it affects your health. Innovative entrepreneur Julie Rice — who was diagnosed with Multiple Sclerosis (MS) later in her life — quickly realized the cosmetics industry wasn’t prioritizing those with her health conditions or people fighting comparable autoimmune disorders, cancer, or other life-threatening diseases.
If she managed to come across companies following clean beauty protocols and incorporating all-natural ingredients, they tend to be extremely overpriced and not as good quality as the standard labels. After being frustrated with having to double down her personal regimen due to her MS diagnosis, she finally launched her own line in 2019 known as Inner Beauty Cosmetics.
Her journey may have had its ups and downs, but it’s incredible how she was able to make the most out of a seemingly doomed situation. With over a year in business, Inner Beauty Cosmetics is now getting major attention by influencers and star makeup artists everywhere. Today, Forbes got the exclusive on Rice via her first-ever interview, in which she opened up more about living with MS and how it continues to shape her company.