Finesse is turning that fabulous pair of pants you saw on an Instagram influencer into a limited-run fashion collection. It also now has $4.5 million in pre-seed and seed funding to drop new clothing and accessory items faster.
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Ramin Ahmari, founder and CEO, is behind the Los Angeles-based startup which started in 2019. A queer nonbinary person of color navigating uniquely different identities, Ahmari used fashion to camouflage and fit in when he needed to.
He is blending that experience with knowledge he gained as a computer science major to create a software platform designed to predict and streamline production and manufacturing of the latest fashion trends.
“I call it ‘Zara meets Netflix,’” he told Crunchbase News. “We all love fashion and the beauty industry, but fashion is a huge world largely untouched by technology. There are now new trends in efficiency and data, and Finesse is all about using data to reduce the tons of waste in fashion.”
Finesse patterns its styles from proprietary algorithms that scan a variety of sources across the web, such as social media, Google Trends, online magazines and forum communities. It enables the company to turn “fast fashion” on its head by taking the guesswork out of knowing what fashion items to produce, ensuring the most in-trend are created.