2021 is shaping up to be the year of new beauty — more specifically speaking, celebrity beauty. The year has already kicked off with exciting celebrity launches (we’re looking at you, JLo Beauty), and with Halsey to launch a beauty brand next, it’s clear that Hollywood is bringing the best of the best.
Chances are you already stocked up on Jennifer Lopez’s skincare line, JLo Beauty — which launched at the top of the new year. However, if you’re looking to experiment with your makeup looks this year, you’re in luck: Halsey’s new makeup brand, About-Face, has the fun, mesmerizing and pop star-approved products to get you started. And for those of you who can’t wait to get the brand in their collections, you can pre-order the debut collection at the About-Face website (act fast — some of the products are already starting to sell out!).
The vegan and cruelty-free makeup brand — which ranges from $17 to $32 and launches with over 40 cosmetic products, including a blending tool and two makeup bags (which have already sold out) — comes as a result of Halsey’s experience with makeup, acting as her own makeup artist and applying her beauty looks for performances, photo shoots and music videos, as well as her personal style.