Prada wanted to bring into focus the clothes for its spring/summer 2021 digital presentation by replacing a singular statement with the “perspectives of many”, by teaming up with five creatives, Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre to interpret the Italian fashion house’s latest collection shown during Milan digital fashion week.
The concept for Prada’s ‘Multiple Views’ presentation was to allow each creative the chance to propose a film capturing a facet of the Prada collection, to share their own point of view on Prada’s men’s and women’s collections that was “distinct and definite in its creative statement and ideology,” explained the brand.
The collection was showcased in five chapters, to create a “true conversation” added Prada, as part of its aim to echo the feeling of a traditional fashion show, as each artist had their own physical and ideological vantage-point on the collection, to express “their own opinions, their own observations”.
Prada added in the show notes: “This is an embracing and celebration of that multiplicity – when people cannot commune, we can establish a different type of community, united through ideas, goals, beliefs.”