Marc Fisher Footwear has added another brand to its portfolio. Announced today, the company has entered a multi-year license agreement with Calvin Klein for the design, production and distribution of both Calvin Klein and Calvin Klein Jeans women’s and men’s footwear collections in the U.S. and Canada.
Under the direction of Marc Fisher, the new Calvin Klein line will be heavily focused on sneakers and casuals, according to the company. “Dress will be represented, but we are focusing on the new world we live in,” explained Marc Fisher Footwear president Susan Itzkowitz. “As the brand resets, we are taking their brand DNA of being fashion-right and modern and creating compelling product against that narrative.”
“Our team has been working diligently on an experience that visually will make buyers feel confident about the collection they are viewing and showcasing the shoes in the best way possible,” Itzkowitz told FN. “Of course, everyone is cautious given the last four months we have dealt with, but our buyers will be excited to see the new collection, especially the diversification of the line. Their customer knows the brand to be modern, high quality and of the greatest value, instilling confidence and loyalty.”