The ancient Egyptians might have thousands of years on us, in terms of being early beauty trend adopters, but did they have Miss Piggy lipstick, in the shade “Piggy Power”, emblazoned with the pig puppet’s favourite phrase, “WHO? MOI?”
It landed in shops in October (along with many other Miss Piggy-themed items from British brand Ciaté London, like a beauty sponge in the shape of her snout), and is one of many cartoon characters used, this year, by countless beauty brands to hawk their wares.
If you have always wanted to paint your eyelids in a range of sickly green shades inspired by Baby Yoda (care of ColourPop Cosmetics), or take off last night’s mascara with a microfibre towel emblazoned with SpongeBob SquarePants’ face (care of MakeUp Eraser). This was your year.
Not everyone was on board.
“We’re too old for this shit,” said Hailey O’Bryen, co-host of the popular Australian beauty YouTube channel, Beauty News, in a video in October, referring to the launch of Kiko Milano’s Wonder Woman collection.