No one can ever truly predict when a video will go viral. But it’s not hard to see why ZaZa’s did. In the footage that her mother — stylist and designer Bamm — captured in their driveway in Lexington, Ky., in April 2019, the then-4-year-old’s arms and legs flail with abandon as she dances to ScHoolboy Q’s “Water” (featuring Lil’ Baby) in front of a Little Tikes Cozy Coupe. Her intensity is visible in a few of her now-signature facial expressions.
Fast forward just over a year and ZaZa (aka @redcarpetgirlz on Instagram) is not just an Internet sensation (that video now has well over 2 million views), she’s a bona fide megastar in the making. With a string of music singles to her name, a few performances on “Ellen” and the Disney Channel, plus a handful of fashion partnerships (including Puma), it’s clear that no pandemic will be stopping the 5-year-old.
It helps that ZaZa’s father, co- collaborator and manager Nemo Achida, is himself a songwriter and producer, who has worked with Jack Harlow and SZA. “She has a full scope of vision of what she thinks things should look like. When she’s older, she’s going to be so used to being confident in her words,” said Achida of his eldest child. “I just want her to be successful in everything she wants to achieve.”