The famed Italian label will leave Paris, instead presenting its coed collection during Milan Fashion Week on September 27.
Valentino is staying on its home turf for the spring 2021 season. The famed Rome, Italy–based label announced that it will decamp from Paris Fashion Week—where it presented its collections for the past decade—and present its now-coed show in Milan on September 27. The decision to change locations is a response to the global pandemic that has upended the fashion industry, leading companies to reevaluate the best courses of action that put safety first.
“In the current scenario, we need to make decisions in advance to protect our first resources, our people, and to allow our brand to remain relevant exploring alternative opportunities,” said Jacopo Venturini, CEO of Valentino, in a statement. “This is why we feel that it would be more ethical to produce the new show in Italy, in Milano. We strongly believe that this project will contribute to underline the importance of being part of a fashion system represented by both the Camera Nazionale della Moda Italiana and the Fédération de la Haute Couture et de la Mode.”