As we continue in our commitment to elevate diversity, inclusion and equality conversations, FN is shining a light on Black-owned businesses in honor of Black Business Month. For these next few weeks, we encourage you to get to know these incredible Black-owned companies and support them all year round.
Many women have experienced the pain associated with wearing high heels. For reality TV star-turned-entrepreneur Shantel Jackson, the issue hit especially close to home.
“I’ve always been obsessed with heels for as long as I can remember,” she said. “Sporting them for 7 to 10 hours a day, I just had to figure out a way to make them more comfortable for myself.”
After trying numerous over-the-counter insoles and pads inside her heels to no avail, Jackson experimented with putting rubber on the outside of her heels near the ball of the foot. Finding relief from this method, she began taking up to 30 pairs per week to her shoemaker to fashion the rubber on the soles permanently. From there, the idea of Shoe Gummi was born.