Ellery has linked with Los Angeles-based, premium denim label Slvrlake to debut a collection of Western-inspired ready-to-wear. “I have always wanted to extend my brand into a casual space, and for me, this was the perfect moment,” Kym Ellery, founder of her namesake label, explained to WWD.
“Both of our respective brands embody a certain nostalgia. We love to look to the past for inspiration and wanted to fuse each of our perspectives to form a modern yet classic look in the world of denim.” The brand founders met organically through mutual friends, Gary and Louise Edgley, the husband-and-wife cofounders of Slvrlake, said via Zoom.
During a trip to Paris in late 2019, Gary Edgley was introduced to Ellery; the two bonded over the idea of bringing their brands together. Once Edgley was back in Los Angeles, they got to work on developing their first collaboration. “I think we were very attracted to different parts of each other’s brands,“ Gary Edgley said. “We were very attracted to her very sculptural elements and she was attracted to the comfort and wash elements.