Instagram is more than a mere social media platform. It’s now one of the most powerful tools when it comes to scoping out trends and predicting what’s up next. The cool part of having such a space at your fingertips is the exposure to a great diversity of styles, from neutral-focused minimalists to “more is more” streetwear fans. You’ll see it all. For all the variations of style that exist on IG, some pieces are so good that they manage to break the boundaries of various fashion tribes.
The list below is a guide to the finds currently gripping the fashion crowd on Instagram. Quite frankly, they’re so popular it’s hard to escape them even when you’re nonchalantly browsing on the app. From designer favorites like Prada and Bottega Veneta to more obscure brands, it’s fair to officially deem these IG famous. To see which items made the list and to shop them for yourself, keep scrolling.
Versace Medusa Auvitas Platforms
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It’s the season of the revenge heels, and these Versace satin platforms are very much the epitome of the term. Stacked at an impressive height of 4.3 inches, they’re the kind of shoes that demand a barrage of footwear selfies.
God Save Queens Illusion Dresses
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Wallflowers need not apply. When wearing a God Save Queens dress, you will undoubtedly become the center of attention. The brand specializes in risqué illusion dresses that are made for nights out.
With Jéan “Read All About It” Print
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Cult-famous brand With Jéan knows how to make a viral fashion hit, and it’s done it with its latest drop: a collection of pieces featuring a newspaper print.
Stand Studio Shearling Coats
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There are many shearling jackets on the market, but Scandi label Stand Studio does it best. Its outerwear selection combines coziness and trendiness, so you don’t have to compromise on either.
Prada Triangle-Logo Loafers
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Is it a roundup of IG-famous pieces without a Prada mention? While several other pieces from the brand could easily make this list (just take the supremely popular Cleo handbag or crystal-embellished collection), the pared-down triangle-logo loafers are a quiet hit that seems to pop up in every outfit photo.
Emma Brewin Faux-Fur Hat
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Emma Brewin’s fluffy faux-fur hat has the distinction of receiving a Rihanna stamp of approval—basically a guaranteed pathway to cult status. It’s especially a favorite among the cool-girl style set and is just the thing to set off a casual ‘fit.
New Balance 550 Sneakers
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Fashion people love good sneakers, and the ones currently being embraced are New Balance’s 550 sneakers. They fit right into the retro-inspired sneaker trend that’s filtering through right now, and they’re a less obvious choice than, say, Nikes or Adidas, which makes them feel a little more unique.
Louisa Ballou Prints
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Louisa Ballou stormed onto the scene like a dark horse in 2021, and the hype is only getting bigger. The designer’s tropical prints were basically a part of the “fashion-girl vacation” starter pack, and it seemed like every person in the world owned something from the brand. Despite its pervasive presence, it still has a huge cool factor.
Miaou Phoenix Top
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If you love Y2K-inspired fashion, you’ll love Miaou’s lineup of fun separates. The recently released Phoenix Top has already gained an audience on Instagram in addition to almost selling out.
Musier Romane Skirt
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Take it from our very own Who What Wear editors, you’ll want to add this skirt to your closet. It’s not hard to realize why the thong-illusion skirt is such a hit—it pairs well with just a simple top and heels for a trendy, elevated look.
Bottega Veneta Injection Sunglasses
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At this point, Bottega Veneta is like a hall of fame of IG-famous finds. The mini Jodie is still a coveted piece, but I’ve noticed another accessory slowing gaining cult status. Its wraparound Injection sunnies are the perfect mix of sporty and accessible, but they’re definitely a splurge.
Up next: 5 Cool Emerging Trends I Found at H&M, Zara, and Mango