For years, I’ve done the majority of my shopping on Amazon—toilet paper, cat food, bach party decorations…if it’s got free two-day shipping, it’s in my cart. Basically everything on Amazon was fair game—expect makeup. As a beauty editor, I only shopped at traditional beauty retailers like Sephora, Ulta, and drugstores and you know what? I was majorly missing out. Amazon has some *incredible* makeup offerings—from award-winning mascaras to trendy lipstick colors. You can literally shop whole virtual stores from iconic brands like Maybelline and Stila or find indie gems from brands like PYT and ATHR. Bottom line: Shopping for makeup on Amazon is v convenient but it can be overwhelming, so keep the below tips in mind before making a purchase.
Not all the makeup products sold on Amazon are coming from verified sellers, which means their quality could be compromised. Make it a point to buy from a brand’s “store” (when you go to check out you’ll see that the product is sold by the actual brand and not a random third party) and to choose products that are available on Prime—most of them can be returned for a full refund within 30 days if they’re unused/unopened.
Amazon is full of random brands with not-so-great products labeled as “best sellers,” so do yourself a favor and take a few extra minutes see what other shoppers have to say about a product before adding it to your cart. No five star ratings or glowing reviews? Pass.
To help save you time, wasted money, and investigative work, I’ve rounded up the best makeup products on Amazon right now.
Keep reading to discover the rest of the 27 best makeup products on Amazon. Each one on the list is editor-approved, has a bunch of 5-star ratings, and ships for free with Prime. Happy shopping!